Ragn-Sells signs framework agreement with the analysis and software company IC-Potential during 2021 – 2026

Ragn-Sells has signed a framework agreement with the analysis and software company IC-Potential for the delivery of customer surveys, analysis systems and reports. The assignment includes customer surveys in seven companies in four countries.

Ragn-Sells has chosen IC-Potential's concept for customer surveys with the analysis software ClientPotential™ with the 3-dimensional gap methodology. The concept includes group, company, profile and benchmarking reports that provide support for identifying areas for improvement and enabling effective development of customer relationships.

”Continuous improvements are an important part of our business development to be able to increase the customer experience. IC-Potential's clear gap methodology shows the way in what drives our customers and which areas for improvement we must prioritize in order to develop the customer relationship. With educational software, we can easily work independently and quickly tailor our own reports based on desired target group profiles. We get a good overview and benchmarking within the group as well as better opportunities to work efficiently and customer-oriented”, says Carina Qvarngård, Group Manager for Ragn-Sells Go-to-Market function.

”Ragn-Sells is the pioneer and the leading company in sustainability work. Already in the 1990s, the company worked with the circular society and sustainable development. Today, Ragn-Sells shows the way to a circular flow of materials and is an important role model for being able to achieve a more sustainable societal development. It feels both meaningful and very inspiring to be able to develop business together with customers who drive the sustainability work of the future”, says Marcos Jorge, founder and CEO of IC-Potential.

For more information contact:
Carina Qvarngård at Ragn-Sells,, e-mail:
Marcos Jorge, CEO of IC-Potential AB, e-mail:

Briefly about the Ragn-Sells Group
The environmental company Ragn-Sells converts waste into pure raw materials so that they can be used again and again. Ragn-Sells is pushing for the transition to a circular economy through solutions that reduce the environmental and climate impact of other actors. Ragn-Sells is a private, family-owned group company, founded in 1881. The company's operations are spread over five countries and comprise 2,300 employees. In 2020, Ragn-Sell's sales amounted to SEK 6.6 billion.
Briefly about IC-Potential AB
IC-Potential conducts customer and employee surveys and offers IT support throughout the entire process. From the implementation of the survey, through analysis in our web-based tools and tailored reports, to digitally following how managers work with their development work. Our working model clarifies customer development needs, activates their organization in change work and supports improvement work in the right direction. IC-Potential cooperates with listed companies and smaller niche companies on a Swedish and international basis. Read more about IC-Potential at
IC-Potential AB | Bredgränd 5, 111 30 Stockholm | Phone 08 - 410 809 00 | E-mail: