MSc in economics from Stockholm University’s Market Academy. He is the founder of both Informentor and IC-Potential. Marcos has worked with employee, customer and market surveys for almost 25 years. Marcos specializes in developing measurement methods and business intelligence systems. He has solid experience in major projects such as AkzoNobel, Bankgirot, Avanza Bank, Martin & Servera and Volkswagen.

MSc from Stockholm University’s Market Academy with additional studies in Psychology. Peter was previously Managing Director at Euronics. He is currently Managing Director at Panasonic Nordics and he is also Chairman of the Board at ElektronikBranschen. Peter has long experience of sales, business development and strategic issues.

Master of engineering from Uppsala University. Håkan was a co-founder of Emediate and has worked as tech lead at Blocket.se and as CTO at Hitta.se.