If you only ask how well something works, there is a risk that you prioritize wrong in the development work. What can you do to avoid these misplaced investments? Ask the customers or employees how important the questions are to them!
Our unique method of analysis, Gap method, measure questions from three dimensions:
- Expectations - How important is the question?
- Experiences - How well is the question is being met?
- Potential - How large is the gap between “how important” and “how well”?
The size of the gap shows how much potential for improvement a question has.
The Gap method's three dimensions make it easy to see which questions have the greatest need for improvement. The method clarifies which issues should be prioritized based on employees and customers' opinions.