Customer Surveys

Activity-based customer surveys

IC-Potential's customer surveys are based on the company's conditions, goals and strategies. We design questions that are relevant to you, your customers and the industry in which you are active. We strongly emphasize that the questions are activity-based/linked to concrete actions. The goal is for the customer survey to serve as a tool for achieving a clear focus as well as targeted development towards satisfied customers and increased profitability.


In addition to the classic one-dimensional measurement method, IC-Potential also offers a two-dimensional Gap method. We analyze the difference between the importance of a question and how well it is met. The greater the gap is between “importance" and "well", the greater the need for improvement is.

Analysis of the result

Through our proprietary analytical software ClientPotential ™ you can create customer profiles and analyze the driving forces of different audiences. You can analyze the results at an aggregated level or in detail, and generate PowerPoint reports for different audiences.
IC-Potential's analysts can conduct an in-depth analysis of the results. The survey results are presented with tailor-made analyzes, correlations and benchmarking as well as focus areas for further work.

Brand survey

How are you perceived by your customers? IC-Potential's brand survey helps you to better understand how you and your brand are perceived by others. What core values do you want to communicate and do they agree with the audience's opinion? A brand survey is a good complement to a customer survey. We are happy to meet you and listen to who you are today and how you want to be perceived in the future.
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IC-Potential AB | Bredgränd 5, 111 30 Stockholm | Phone 08 - 410 809 00 | E-mail: