Europcar Sweden signs a 3-year agreement with the analysis and software company IC-Potential

Europcar Sweden has signed an agreement with the analysis and software company IC-Potential for the delivery of employee surveys, analysis systems and report modules. The assignment includes conducting employee surveys during 2022 - 2024 for Europcar Sweden.

Europcar has chosen IC-Potential's concept for employee surveys with the analysis software HumanPotential™ and the 3-dimensional gap methodology. The software generates executive reports with priority lists, action plan guides, and support for effective business development. The follow-up tool ChangePotential™ provides managers and HR with support for streamlining the follow-up work after a completed employee survey.

– IC-Potential's pedagogical gap methodology clearly shows what the employees think is important and how well our organization succeeds in fulfilling these issues. The gap methodology gives us better guidance on what we should prioritize in our development work compared to traditional employee surveys. With user-friendly analysis systems, report modules and follow-up systems, our managers and employees receive better support for working effectively with the results from the employee survey, says Tina Asplund, HR-Business Partner at Europcar Sweden.

– The gap methodology measures more perspectives on what drives employees and which development needs are most important to prioritize in order to achieve lasting effects. Our concept is primarily aimed for ambitious clients who want to create good conditions for being able to develop attractive, productive and innovative workplaces, says Marcos Jorge, CEO.

For more information contact:
Tina Asplund, HR-Business Partner at Europcar Sweden,
Marcos Jorge, CEO of IC-Potential AB,

Briefly about Europcar
Europcar is the green mobility company and is Europe's leading car rental company, represented by just over 200,000 cars in 150 countries. In Sweden, Europcar has 135 stations and 5,000 cars. The company has been quality certified according to ISO 9001 since 1997 and through its systematic environmental work already in 1999 became the first in the industry to obtain an ISO 14001 certification. Europcar is operated in Sweden by Europeanisk Biluthyrning AB, which is a subsidiary of Volkswagen Group Sverige AB. For more information, visit
Briefly about IC-Potential AB
IC-Potential conducts customer and employee surveys and offers IT support throughout the entire process. From the implementation of the survey, through analysis in our web-based tools and tailored reports, to digitally following how managers work with their development work. Our working model clarifies customer development needs, activates their organization in change work and supports improvement work in the right direction. IC-Potential cooperates with listed companies and smaller niche companies on a Swedish and international basis. Read more about IC-Potential at
IC-Potential AB | Bredgränd 5, 111 30 Stockholm | Phone 08 - 410 809 00 | E-mail: