Ragn-Sells signs framework agreement with the analysis and software company IC-Potential

Ragn-Sells has signed a framework agreement with the analysis and software company IC-Potential for the delivery of customer surveys, analysis systems and reports. The assignment includes quantitative customer surveys in seven companies in four countries.

Ragn-Sells has chosen IC-Potential's concept for customer surveys with the analysis software ClientPotential™ with the 3-dimensional gap methodology. The concept includes group, company, profile and benchmarking reports that provide support for identifying areas for improvement and enabling effective development of customer relationships.

  • – With IC-Potential's clear gap methodology, we see what drives our customers and what should be prioritized to develop the customer relationship. With educational software, we can easily work independently and quickly tailor our own reports based on desired target group profiles. We get a good overview and benchmarking within the group as well as better opportunities to work efficiently and customer-oriented, says Carina Qvarngård, Group Manager for Ragn-Sells Go-to-Market function.
  • – Ragn-Sells shows the way to a circular flow of materials and is an important role model for being able to achieve a more sustainable societal development. It feels both meaningful and inspiring to be able to develop business together with customers who drive the sustainability work of the future, says Marcos Jorge, founder and CEO of IC-Potential.

­­­­­­­­­­­­­­­­­For more information contact:
Carina Qvarngård at Ragn-Sells, e-mail:
Marcos Jorge at IC-Potential AB, e-mail:

Briefly about the Ragn-Sells Group
Ragn-Sells is one of Sweden's foremost competence companies in recycling and the environment. We collect, treat and recycle waste and residual products from businesses, organizations and households throughout Sweden. The Ragn-Sells Group has 2,300 employees, of which 1,500 in Sweden, and had sales of SEK 6.4 billion in 2019. Read more about Ragn-Sells at
Briefly about IC-Potential AB
IC-Potential conducts customer and employee surveys and offers IT support throughout the work process. From conducting surveys, via analysis in our web-based tool and tailor-made reports, to digitally following how managers work with their development work. Our work model clarifies the customers' development needs, activates their organization in the change work and supports the improvement work in the right direction. IC-Potential collaborates with listed groups and smaller niche companies on a Swedish and international basis. Read more about IC-Potential at
IC-Potential AB | Bredgränd 5, 111 30 Stockholm | Phone 08 - 410 809 00 | E-mail: